“Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push – in just the right place – it can be tipped.” - Malcolm Gladwell
In his book The Tipping Point, Malcolm Gladwell describes how major changes in society happen rather unexpectedly and quickly. The main focus of the book is why some trends, including epidemics, fashion trends, ideas, messages, etc., manage to become very popular, and spread like viruses of infectious disease, while others do not. He gives examples, such as how Syphilis spread in Baltimore, how Paul Revere spread the initial message of the British attack and in turn initiated the American Revolution, and how television shows like Sesame Street were able to teach children how to read, to explain how he believes trends spread. Gladwell believes that when a certain trend reaches a “tipping point,” it instantly becomes popular. This tipping point is reached when three important conditions are met.